Media

Don’t Pull A Minaj- MadameNoire Feature

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Nicki Minaj made a major misstep when she used a historic photo of Malcolm X as the artwork for her new single and juxtaposed it with the title of the song which uses the “n” word. She upset fans and Malcolm X’s family. “Ms. Minaj’s artwork for her single does not depict the truth of Malcolm X’s legacy,” Malcolm X’s daughter Ilyasah Shabazz said in a statement to the Associated Press. It took several days for Minaj to apologize and pull the artwork. Still the damage to her brand had been done. PR crises are a reality for companies. But the key to your brand’s survival is how you deal with the backlash. When you find yourself in a similar predicament as Minaj, first examine the situation. “If your brand did nothing wrong… then…

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GlobalJournal

Women’s History Month: Aniesia Williams, Brand Ambassador

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*ADVERTORIAL* "You gain strength from the challenges and successes of the women who came before you. If she could do that, if she could overcome that, if she could create that — so can I!" ~ Anonymous Like the women in my family who came before me, I've accomplished many "firsts." I was the first to graduate with honors, to own a home, to start and run a successful businesses, to grace the red carpets of the Grammys and Oscars, to visit the White House, and to travel all across the country and internationally. At first blush, these things seemed almost impossible. Even doing them was like an out-of-body experience. But I was the one who beat all odds graduating with honors from both high school and college, all while using my #BlackGirlMagic to…

GlobalJournal

The ULTIMATE 2016 Branding Guide

IAMANIESIA'S ULTIMATE 2016 Branding Guide

The end of the year has arrived. With only a few more days left in 2015, it’s time to grab 2016 by the reigns and guide yourself on a path that will lead to ultimate success. If you haven’t begun to think about what your driving force will be in 2016, allow me to give you a huge hint: your brand! Your brand is the quintessential element to launch you to your next level. If it is not sharp, full of personal “flavor” and representative of your goals, your goals could very well fall flat. As a brand executive and influencer, I work with top brands to ensure that they stay steps ahead of their competitors and set examples of how well-managed and strategic brands should operate. Here are some key tricks that major…